Filling the purpose gap

Gallup study finds lack of purpose in most companies

Recent research from Gallup shows a majority of companies struggle in communicating their purpose to employees. Their study also helps quantify the depth brand purpose adds to the organization's relationship with consumers. 

Key findings in the report include: 

• Only about one-third of the U.S. workforce strongly agrees that the mission or purpose of their company makes them feel their job is important.
• In the hospitality industry, a survey showed just 28 percent of employees strongly agree with the statement, "I know what my company stands for and what makes our brand(s) different from our competitors."
• When promise and behavior are in sync and customers are aligned with a brand promise, they give that brand twice as much share of wallet (47 percent) as customers who aren't aligned with that same brand (23 percent)

View the full findings here.