Forget customer service. We need customer servants

If there was a larger purpose at play, everyone in customer service could understand how what they do day in and day out can make a difference in a life, a community, or even the world.

PurposeDan SalvaAugust 9, 2017

Purpose leads to hope and hope leads to purpose

We need the hope that comes from a purpose. We need to be able to look forward to the things we can do to make a difference in the world.

PurposeDan SalvaJuly 26, 2017

On the American Dream, purpose, and being awesome

We could light the fire of purpose that ignites a passion in all those around us. Imagine how awesome that would be. That's the dream.

PurposeDan SalvaJuly 12, 2017

Why do we leave our passion behind when we go to work?

We spend half our waking hours at work. Half! Why are we so willing to allow half our time to be so uninspiring? So lacking in passion?

PurposeDan SalvaJuly 6, 2017

What's the purpose of purpose?

Purpose is easily thought of as doing good. But that's just the half of it. What often gets lost is that it's just as much about doing well.

PurposeDan SalvaJune 1, 2017

Let's change what "good business" means

When people say, "It's just good business." I don't think they mean that it's the most optimal thing to do for the business

PurposeDan SalvaMay 3, 2017

Your purpose becomes unforgettable through stories

A purpose is impressive and inspiring. Add in storytelling and the purpose becomes concrete, emotional, relatable – and unforgettable.

PurposeDan SalvaMarch 22, 2017

To find your purpose, don't settle for anything less than Believers

Choosing the right stakeholders and prepping them leads to something inspiring and magical happening as we pursue our purpose.

PurposeDan SalvaMarch 1, 2017

Who is defining your brand: economists vs. humans

This is not the rational, utility-maximizing sort of information that old-school economists theorized ruled our decision making process. Rather, it recognizes our more powerful motivations.

PurposeDan SalvaFebruary 14, 2017

I went looking for a job and found a purpose

Just believing I could make a difference got me excited about what I was doing. That's how a purpose emerges.

PurposeDan SalvaJanuary 3, 2017

We are wired to be inspired. Here's the science to prove it

A Big Audacious Meaning needs to be amplified in human stories that connect with us in ways that the facts and figures simply cannot touch.

PurposeDan SalvaDecember 28, 2016

Focusing on a different kind of difference

Is our big question, "What makes us different?" Or, is it, "What difference will we make?"

PurposeDan SalvaDecember 13, 2016

How a brand becomes transformative

A Big Audacious Meaning needs the brand. And the brand needs it in order to have a truly transformative effect in the world.

PurposeDan SalvaDecember 6, 2016

You can't think your way out of this one

Don't let the thinking get in the way of the big idea. Trust your gut. And you'll end up with something that doesn't just sound right. It feels right.

PurposeDan SalvaNovember 30, 2016

New Brand Believability™ report studies perceptions of top global brands

The 2016 Industry Brand Believability report by Will & Grail examines how consumers view the positive impact of some of the largest companies in the world.

proof, PurposeWill & Grail StaffNovember 29, 2016