These 3 simple questions can bring a surprising clarity to our efforts. A clarity that can change everything.
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We get that you want to be in front of us. But we’re much more interested in you being behind us.
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If you want to see what content marketing can do, start creating things that really help people. And make sure it makes sense coming from your brand.
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It’s there, lurking in the DNA of every brand. When we shine a light on it, we discover just how brilliant our brand position could be.
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We are all trying to understand how to respond to the societal trends toward a better balance of purpose and profitability. Here are four things we’ve learned so far.
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You know that feeling you get when you just have to click that button? We’ve all been there. It can almost feel futile to resist the appeal.
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A great story is full of magic and wonder. It helps us feel like we can be part of something larger than ourselves. Something that can make a difference.
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When we start with that profound difference we will make, our story becomes inspired - and connects people with that meaning they're longing for.
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This simple question can uncover those things that can guide us to that awesome storytelling that we're striving to achieve.
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It's no longer enough to position our brand in relation to the environment and the competition. With purpose, we can differentiate in spite of those things.
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When we define the guiding principles we are better equipped to work through difficult decisions. We are more likely to build a product that supports our client's purpose.
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We can't assume that everyone we hope to serve knows our purpose. Vagueness saps its power. When it's clear, so is our future.
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It's a journey to discover a purpose. But what we shouldn't forget is that, when you get there, the real adventure is just beginning.
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Purpose Driven Brand StrategyBrands become powerful assets when people identify and associate with them. That only happens when the brand strategy is intent on bringing meaning to the relationship.
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Creating a content plan sounds like a dreary chore. So we're going to make this easy by answering just three simple questions.
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It’s not that content is a waste of time. People want great content. The problem is we’re just not doing it right
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We don't have to wait for the entire organization to adopt a larger purpose. We can bootstrap, prototype, and pilot purpose.
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The story hierarchy can be an invaluable addition to all our messaging efforts since it illustrates how our Big Audacious Meaning gets put to use.
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Your brand values can be powerful assets. Assets that help you bring to life what you believe as well as guide what you do.
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You can know why you do what you do (your brand purpose), but if you don't know who you are (your brand personality), nothing that you do will ring true.
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