The story alone is not enough. There is something that we must discover first. We must uncover, unlock, and unleash that thing that ignites passions. That thing that brings the goosebumps.
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You should be applauded for having the vision to discover and define your brand purpose. But while we’re congratulating ourselves, let’s not forget that there is transformative potential that has yet to be unleashed.
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There is a way to capture and transfer that energy and magic of your Brand Purpose. Shoot the movie.
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A Brand Purpose is found at the intersection of meaning and money. It is the magical territory where how we make a difference aligns with how we make a profit.
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The Downtown Council honored Will & Grail with a proclamation recognizing its commitment to revitalizing downtown Kansas City.
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They are the yin and yang of our brand purpose quest. When they are in harmony, it allows us to see things and express things in ways that step outside of the ordinary.
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Brands with a Big Audacious Meaning understand that we want to care. Because of that, they seem unique to us. They seem genuinely different. In simplest terms, it gives us a reason to say, “We care.”
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Your Big Audacious Meaning creates something irresistible in your brand. Something that is magnetic in how it draws in prospects and customers. Because people are yearning for meaning.
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The only way to mitigate this crisis is to bring real meaning back into the equation. That means offering something more than just a sales pitch. Something that gives them a reason to care.
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Brand purpose is no longer limited to charitable efforts. Today, it lifts efforts across the organization. From HR to sales to service. It reduces costs and increases profits.
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On positioning, purpose and the question “What is the larger meaning our brand can serve?"
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Investigating the four forces that shape a brand purpose can help your organization find the "why" and purpose behind its existence.
After 20 years as Salva O'Renick, we're introducing Will & Grail, a brand innovation company helping brands find their unique, undeniable and unshakable sense of purpose and create innovative experiences that bring this to life.
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We're all humans. We all want to be part of something larger than ourselves. Nothing gets us there quicker than a compelling brand purpose told through a great story.
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If you want people to pay attention. If you want people to care. You need to start with something meaningful. Nothing helps you create that impact like your Big Audacious…
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Zombie brands are the living dead. Mindless. Staggering through the world. Eating company momentum alive. They don’t want to be evil. They’re just waiting for someone to make them human…
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What if we could imbue a brand with something more than rational or functional reasons for people to care? What if we helped a brand see the profound effect it could have on an individual life? A community. The world.
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There are real boosts that you experience when you commit to defining the larger meaning that your brand serves. Here are 5 examples.
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Defining your brand purpose opens the door to some practical business building opportunities – both internally and externally.
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