Catalyst

Purpose Driven Brand StrategyBrands become powerful assets when people identify and associate with them. That only happens when the brand strategy is intent on bringing meaning to the relationship.

Creating a content plan sounds like a dreary chore. So we're going to make this easy by answering just three simple questions.

It’s not that content is a waste of time. People want great content. The problem is we’re just not doing it right

We don't have to wait for the entire organization to adopt a larger purpose. We can bootstrap, prototype, and pilot purpose.

The story hierarchy can be an invaluable addition to all our messaging efforts since it illustrates how our Big Audacious Meaning gets put to use.

Your brand values can be powerful assets. Assets that help you bring to life what you believe as well as guide what you do.

You can know why you do what you do (your brand purpose), but if you don't know who you are (your brand personality), nothing that you do will ring true.

Nobody leaves the workshop without feeling that incredible sense of hopefulness and excitement that defining a purpose brings.

We can only go so far if we just stick to the features. We need to get to our profound purpose. And then let it lead us to the benefit of the benefit.

A manifesto can’t be faked. It has to be inspired by a meaningful purpose. If you’re having trouble writing something moving, it’s probably time to revisit your purpose. 

It’s not a matter of whether a Big Audacious Meaning exists. It’s a matter of how deep that statement of purpose is buried.

If we want our brand to reach its full potential, we have to aspire to go beyond what makes us different to demonstrate the difference we can make for the world around us.